Be the home
AI recommends.

Enough of them that it changes your enquiry mix, and the number rises every quarter. The people placing a parent are typically 45 to 65, already use assistants at work, and are researching under time pressure — often after a hospital discharge with days rather than months to decide. That is exactly the situation where someone asks a machine to narrow it down rather than reading fourteen websites.

Mostly from your CQC provider and location records, your carehome.co.uk listing and its reviews, your Google Business Profile and reviews, local press, and your own website if it is readable to a machine. Your website is usually the weakest of those, which is why fixing it in isolation rarely works.

No, and anyone who says they can is lying to you. We have no involvement in ratings and no affiliation with the CQC. What we do is make sure the record that already exists is complete, consistent with your other listings, and readable — and that your genuine strengths are stated somewhere an assistant can find them.

Perhaps 70% of the underlying work overlaps — clean site structure, real content, accurate local data. The difference is what you are optimising for. SEO tries to place a link on a results page. This tries to get your home named inside a conversational answer, where there is no page of ten options to scroll. It also means working on sources you do not own, like your CQC and carehome.co.uk records, which classic SEO ignores.

Record and schema fixes tend to show up in assistant answers within four to eight weeks, because they are corrections rather than reputation building. Content-driven movement takes three to six months. We report what the assistants say every month from month one, so you can see the direction well before the enquiries change.

We track a set of prompts a real family in your catchment would type — by town, by specialism, by funding type — and re-run them monthly across ChatGPT, Gemini, Perplexity, Copilot, Claude and Google AI Overviews. You get how often you were named, what was said about you, which competitors were named instead, and which sources the assistant cited to get there.

It works better at group scale. The record-alignment work is largely mechanical and compounds across every location, the content framework is built once and applied per home and per catchment, and the reporting gives you a like-for-like visibility comparison between your own homes — which usually tells you something about the homes themselves, not just the marketing.

Some of it, genuinely. Auditing your own CQC and Google listings for accuracy costs nothing but an afternoon, and it is worth doing whether or not you hire anybody. The parts that need us are the cross-engine tracking, the schema work, and knowing which of the fifty possible fixes are the three that matter for your homes.