Published rates. See the price before you book.
Monthly retainers, three-month minimum, no setup fees. Priced so a single independent home can afford to start, and so a group gets the compounding benefit of doing it across every location.
One home, one catchment.
- Full AI visibility audit for your home and your town
- CQC, carehome.co.uk and Google Business Profile alignment
- Your site rebuilt so AI assistants and Google can read and quote it
- Two AI-citable pages a month
- Monthly report of what ChatGPT, Gemini and Perplexity say about you
Organic and paid search, one strategy. Up to three homes.
Covers up to three homes.
Both channels bought on their own come to £2,450 for a single home. The programme is the same price — across up to three.
One additional private resident is worth roughly £60,000–£83,000 a year. That is the number this retainer is measured against.
- Everything in both services
- Up to three homes included, then priced per home
- Google Ads built per home, per town, per specialism
- Enquiry tracking from first click through to admission
- One monthly report covering both channels
One home. Google Ads for the families ready to enquire this week.
- Account build or rebuild, run by a Google Partner
- Private-pay intent prioritised over LA-funded searches
- Landing pages built to take an enquiry, not a click
- Monthly performance report and strategy call
Four homes or more? Priced per home.
Groups are quoted as a flat monthly figure based on the number of homes and how many distinct catchments they sit in. Tell us the portfolio and we will come back within 48 hours with a scope and a number.
The practical stuff.
Three months. Not a lock-in — it is simply how long the record-alignment work takes to show up in AI answers and how long a rebuilt Ads account needs to gather honest conversion data. Rolling after that, 30 days' notice either way.
The occupancy programme covers up to three homes. Beyond that we price per home, and the per-home rate falls as the count rises — the record-alignment and content framework work is largely built once and applied repeatedly. Tell us the number of homes and the catchments and we will give you a flat monthly figure.
Ad spend, which you pay Google directly. Directory listing fees such as carehome.co.uk, which stay in your name. Photography and video, though we will tell you what you need. And any tools you already pay for.
No. Percentage-of-spend pricing gives an agency a reason to recommend spending more, which is the wrong incentive when the honest answer for a care home is usually a modest budget spent precisely. Flat monthly fee, whatever you spend.
From month one you get a monthly report showing what each AI assistant said when asked about care in your catchment, which homes were named, and which sources they quoted. On the Ads side, enquiries and cost per enquiry by home, and cost per admission where you can give us the outcome data. If it is not moving by month three, we will say so before you do.
Yes, and most operators do. Book a 30-minute call with Ben. We run the AI visibility check on your home beforehand, so the call starts with what the assistants actually said rather than a slide deck.